Creafoto web app
— PROJECT NAME
GBG is a reference photo printing solutions company in the market,
with 20 years of experience. Creafoto emerges as an ambitious idea of being a platform that offers options for creating online photography products, on desktop or mobile.
The current low demand for traditional album printing due to technological advances put such a business at risk.
To create an online and easy-to-use platform where users can create their own photography designs taking advantage of digital photography.
•Scope and constraints
The team initially had only one developer, who due to personal problems left the project. Two colleagues joined the project immediately, and the budget had to be increased and a large part of the backend had to be recoded.
The opportunity was to start building something better.
New clients onboarded
Amateur users captured
Better brand reputation
I started doing Competitor research asking people to use similar solutions to see how we could add value and do it better.
Observations from the competitors
• Some of the software must be downloaded, and most of all is not easy to use.
• The mobile experience is really poor.
• Lack in variety of products.
•Build a solution that is 100% online, no need to download any software
•Design a solution that implies a minimal learning curve
•Offer innovative products
•Offer a better mobile experience
Create a photo album from a phone
Create a photo with social media images
Create a photo album online without download any software
Buy the products online
Design a mug with any device
Design a poster online with any device
Those who are not professionals in photography and use a phone as a camera. Those who love capturing their happy moments, travelers.
Photographers or photography experts.
PiX (Interaction partiture)
A first approach was to see the interaction between the user, the system, and the UI, for all the team to understand how a platform this kind works also in terms of what is needed from the backend.
Identification of all user interactions to create the different products, detecting friction points.
Samples of wireframing work to validate ideas on the album editor and onboarding process.
Most recent design version after iterations
Website desktop headers
•New clients onboarded
•Amateur users captured
•Better brand reputation