— PROJECT NAME
Nobly Delivery
— ROLE
Product Designer
Branding Designer
— DATE
April 2020
— CLIENT
— TECHNOLOGY
React Native
•Context
Nobly Ordering is the new product of the NoblyPOS suite, launched in April 2020. The product arises from the need for our customers to continue operating their businesses due to the COVID-19 crisis. The delivery app brings together independent UK restaurants and is available on the Applestore and Google play, and the Nobly Ordering dashboard allows to track revenue, the number of new customers & monitor the performance.
•Problem
Given the situation of the covid-19, many of Nobly clients saw the continuity of their business at risk because they did not have a delivery service or facilities to order via the web.
•Goal
Build fast, a low-budget solution to allow our clients to continue operating their businesses and maintain and even increase their sales.
•Conversion
Customer retention
+ 20 transactions per week
How might we help our clients to continue operating during the Covid-19 situation?
Model version 1
Mind map of the consumer app - MVP + later functionality
🎯 A first metric to measure success
We set an ambitious target after the launch:
30 onboarded merchants + 20 transactions per week.
Nice to have for the consumer app to engage the final user:
🥑 Rewards system
🥑 Wishlist
🥑 Push notifications with offers, recommendations
🥑 Reviews, ratings, and feedback
React native app adapted to our customer's needs.
Given the short time, we had to build the app, wireframes were avoided and the design was implemented straight forward.
Mobile app design
Tecnhnology
React Native
Principle prototype
From the owner side:
Log in page
The first version of the admin back office wasn't good enough to see the state of the orders quickly.
⚡️
With customer feedback, and trying not to take much development time and keep the cost low, we get to this new version more intuitive and efficient.
Landing page:
Phase 2
Nobly web ordering app, a responsive and customized web menu for restaurants.
How might we encourage consumers to stay in, instead of only ordering delivery or taking away?
Model version 2, added a restaurant web app to the suite.
Nobly web ordering is a web app for the restaurant to create an online (QR) menu and for the customer to ask and pay from the table.
BUSINESS IMPACT
⭐ Customers retained
⭐ More transactions per customer
⭐ Increased product reliability
⭐ New customers onboarded
Designed with ♥ for Nobly POS.
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