Lucia Bustamante

Tizkka fashion web app

and mobile onboarding

UIUX Design

— PROJECT NAME

TiZKKA™ web app /

mobile onboarding


— ROLE

UIUX Design

Branding


— DATE

2017


— CLIENT

TiZKKA™

©ROUPOLOGIA, INC.


Context


TiZKKA is a fashion app to discover millions of ideas, get inspiration and learn fashion. Discover a thousand combinations that had not occurred to you for your clothes and that your outfit is perfect. Save thousands of looks and outfits of real girls, to interpret them with your own clothes and your own style. 



TiZKKA is a fashion app to discover millions of ideas, get inspiration and learn fashion. Discover a thousand combinations that had not occurred to you for your clothes and that your outfit is perfect. Save thousands of looks and outfits of real girls, to interpret them with your own clothes and your own style. 


Problem


The mobile app is not engaging enough to retain users.


Opportunities


mobile app Onboarding and mobile app Gamification, Desktop app.


Onboard users smoothly through socialization and personalization.

Apply gamification to increase engagement and user retainment.



Conversion


More engagement

More traffic

More downloads

How might we retain more users through the onboarding, and how we can provide users early value?


Mobile Onboarding  value:


Users collect personal styles during the onboarding and they are provided early on with accurate content


Users follow at least 5 users by thumbing up their fav styles during the onboarding, and that generates early traffic

Color and design explorations

Chosen option: Light green

User engagement: gamification

​​​​​​​

The app has a system of user levels according to the activity they perform inside the app, they collect points and earn badges.

That area of the application was redesigned with gamification to achieve greater user engagement.

Desktop app

The web app has a high social component and allows the user to discover new looks, exchange opinions and show their looks.


Wireframes:


Design inspiration:

Fashion magazines and platforms

Final screens:

This is a little description underneath your image.

Look page

Discover looks

Feed

My looks

Recommended users

Designed with ♥ for Tizkka

TiZKKA™ – ©ROUPOLOGIA, INC.