— PROJECT NAME
TiZKKA™ web app /
mobile onboarding
— ROLE
UIUX Design
Branding
— DATE
2017
— CLIENT
TiZKKA™
©ROUPOLOGIA, INC.
Context
TiZKKA is a fashion app to discover millions of ideas, get inspiration and learn fashion. Discover a thousand combinations that had not occurred to you for your clothes and that your outfit is perfect. Save thousands of looks and outfits of real girls, to interpret them with your own clothes and your own style.
Onboarding Problem
The app is not engaging enough to retain users.
Hot spots: mobile app Onboarding and mobile app Gamification, Desktop app.
Onboard users smoothly through socialization and personalization.
Apply gamification to increase engagement and user retainment.
Opportunity/new product
Desktop Web app
Conversion
More engagement
More traffic
More downloads
How might we retain more users through the onboarding, and how we can provide users early value?
Mobile Onboarding value:
Users collect personal styles during the onboarding and they are provided early on with accurate content
Users follow at least 5 users by thumbing up their fav styles during the onboarding, and that generates early traffic
Color and design explorations
Chosen option: Light green
User engagement: levels gamification
The app has a system of user levels according to the activity they perform inside the app, they collect points and earn badges.
That area of the application was redesigned with gamification to achieve greater user engagement.
Desktop app
The web app has a high social component and allows the user to discover new looks, exchange opinions and show their looks.
Wireframes:
Design inspiration:
Fashion magazines and platforms
Final screens:
This is a little description underneath your image.
Look page
Discover looks
Feed
My looks
Recommended users
Designed with ♥ for Tizkka
TiZKKA™ – ©ROUPOLOGIA, INC.