Product Designer
NoblyPOS (UK) | 2017-Present
Research, Design and User Experience for Nobly native apps and Backoffice, responsible on the end-to-end product design process for multiple features. Design for marketing (website, landing pages, campaigns, print) Contribution on the product backlog definition, issue and bug reporting, Product discovery, User testing, Heuristic evaluations.
UIUX Designer
ISA LTDA (Uruguay) | 2014-2017
UI UX Design of multidevice platforms for large organizations, especially in the areas of social collaboration, portals and mobiles, process management, digital certification, B2B and B2G products. Web design. Information architecture. Branding. Video design.
Graphic Designer
Wunderman (Uruguay) | 2011-2014
Graphic and video design (After Effects) for promotional material on pharmaceutical and cosmetic industry, in Uruguay and Latin America. Prepress file preparation.
Product case studies
These are Product Design and UIUX case studies, for product visual work Click here
NoblyPOS Delivery app
Creafoto web app
Nobly Backoffice
Tizkka fashion web app and Mobile onboarding
My Design Process
1. Discovery phase
2. Learning and understanding from the problem, the user and context
3. Research, Refer to existing products
4. Personas, voice tone
5. Flows
6. Wireframes
7. Usability testing
8. Branding or existing branding alignments
9. UI Design
10.DesignQA
- 11. Identify key user success metrics
- 12. Review product releases to continue building on our customer hypotheses
I encourage collaborative working between Product teams, Engineers, Developers, Testers, CS teams, Marketing/Sales teams, and apply Design QA instances to ensure quality all over the implementation cycle.