Lucia Bustamante

I am Lucia ✌︎

a Lead Product Designer working at

Uruguayan but world-based Product Designer with a background in Industrial Design and Computer Processing. Working remotely, eating books, playing retro video games, and leading a women in tech community.

Lead Product Designer (USA) | 2020 – Current, Remote

Agile Product Discovery, concept design, end-to-end user flows, interaction design, wireframing and prototyping. Working for First American, Title insurance for commercial properties, mocking up of new products and features and their vision.

User Experience Designer

Ballast Lane Applications, LLC (USA) | Freelance 2020 – 2021, Remote

Mobile App Design. Product discovery, wireframing, user flow, interaction design, prototyping, pixel-perfect UI.

Product Designer

Nobly (UK) | 2017-2020

Research, Design, and User Experience for Nobly native apps and Backoffice, responsible on the end-to-end product design process for multiple features. Design for marketing (website, landing pages, campaigns, print) Contribution on the product backlog definition, issue and bug reporting, Product discovery, User testing, Heuristic evaluations.

UIUX Designer

ISA LTDA (Uruguay) | 2014-2017

UI UX Design of multidevice platforms for large organizations, especially in the areas of social collaboration, portals and mobiles, process management, digital certification, B2B and B2G products. Web design. Information architecture. Branding. Video design.

Graphic and Digital Designer

Wunderman (Uruguay) | 2011-2014

Graphic and video design (After Effects) for promotional material on the pharmaceutical and cosmetic industry, in Uruguay and Latin America. Prepress file preparation.

Selected work —

Nobly Backoffice Re-design

#B2B #Retail

Cloud-based back office suite for businesses to see sale numbers and what is in stock in real-time, dive deep into sales with end-of-day analytics.

See case study →

Creafoto Web App

#B2C #Photography

An online platform that offers multiple options for creating online photography products on desktop and mobile.

See case study →

Nobly Ordering Suite

#FoodandBeverage #B2B #B2C

A suite created for owners and customers to support local independent restaurants in the UK.

See case study →

Friendmo App

#B2C #Social

Friendmo is an app for doing good. The app suggests users specific goods every day or the ability to create their own goods.

See case study →

Service Design Case Study

Project for the end of a service design course in which I have taken a real project as an object of study.

See case study →

Tizkka Fashion App

#B2C #Fashion #Social

TiZKKA is a fashion app to discover millions of ideas, get inspiration and learn fashion.

See case study →

Holistic Design process

UX Strategist

I also do UX Strategy, I can help you find a North star for your product.

Do you need consultancy? Let's talk!

1 – Where are we now



Industry trends



2- Where do we want to go

  • Product goals
  • Positioning
  • Vision statement

3 – How do we get there

  • Design for Everyone?
  • Design for speed?
  • Different is good?

  • Outcomes & Metrics



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Design Mentor

I can help with carreer advice, portfolio review, case study