Extract
As a Lead Product Designer for a delivery app that connects independent UK restaurants with customers, I faced the significant challenge of retaining our user base and enabling restaurants to survive during the COVID-19 pandemic.
I led the design of new features and product enhancements that directly addressed the unique challenges of the lockdown.
This included implementing contactless delivery options and optimizing the user experience for a surge in demand. My work ensured that our app remained a reliable lifeline for both customers and restaurant owners, allowing them to continue their operations and providing a safe way for people to order food. This experience showcases my ability to design innovative solutions under pressure, directly contributing to business continuity and customer retention during a critical time.