Core Skills 🧠

UX strategy

Product design

AI-powered transformation

User research

Visual design

Design Thinking

Mentoring

Leadership

Management

Design Values 🪄

Design for scale

Process oriented

Evidence and designer's intuition

Industries in which I have worked 🏛

Food and beverage

Fashion

Real Estate

Wellness

Government

Pharmaceutical

Medical cosmetology

B2C

Education 📘

Industrial Design | University of Architecture Design and Urbanism

• 2009 / 2012
• 
  
• Technical Degree in Graphic Design | UTU-CETP Uruguay
• 2004 / 2005
• 
  
• Bachelor in Computer Processing | UTU Uruguay
• 2001/2003

Work Experience 💼

Design Manager | Formula.Monks

United States | Sept 2020, Remote – Current

Shaping the future of a benchmark in the US real estate industry. Leading end-to-end design and managing a team of 5 product designers, upleveling their skills, unblocking their ability to do their best work in order to provide a seamless user experience for employees and customers in the product ecosystem.  Jumping in and driving work where needed. Supporting Agile Product Discovery, product definition. Mentoring designers, developing careers, reviewing performance, and hiring.

Lead Product Designer | Scriptme.io

Sweden | Contractor Oct 2020 – Jan 2023, Remote

User Experience re-design for desktop and mobile. Remote Usability testing.

Lead UI Designer | Friendmo.com

United States | Contractor May – Nov 2020, Remote

UI Design for native B2C mobile app

UX Designer | Ballast Lane Applications, LLC

United States | Contractor Jun – Sep 2020, Remote

End-to-end design for mobile apps.

Sr. Product Designer | NoblyPOS

United Kingdom | Nov 2017 – Aug 2020

Research, Design, and User Experience for Nobly native apps and Backoffice, responsible for the end-to-end product design process for multiple features. Design for marketing (website, landing pages, campaigns, print) Contribution to the product backlog definition, issue and bug reporting, Product discovery, User testing, Heuristic evaluations.

UX Designer | ISA LTDA

Uruguay | Nov 2014 – Aug 2017

UX and UI Design of multi-device B2B and B2G products for large organizations and Government. Web design. Information architecture. Branding. Video design.

Graphic and Digital Designer | Wunderman Thompson

Uruguay | Mar 2011 – Aug 2014

Graphic and video design (After Effects) for promotional material on the pharmaceutical and medical cosmetology industry, in Uruguay and Latin America. Prepress file preparation.

Community Founder 🫶

Mujeres IT | Women in tech community , +1000 members

• 2018 – Current
• 
  
• Latin Female Designers | Stories of creative Latin women
• 2018 – Current
• 
  
• Dribbble Montevideo | Dribble Meetup Montevideo chapter
• 2017 – 2022
• 
  

What clients and co-workers say 💬

"Lu is a great design leader who's passionate about designing products and systems that bring customer delight. I appreciate Lu's desire to always experiment and how quickly she's able to produce well thought designs with limited information. She's a great role model for any new designers joining the team."

Ken Li – Product Lead at TheoremOne

"Lucia added a lot of value during her three years at Nobly – from using insights to proactively come up with product improvements all the way to fine-tuning interface elements across our variety of platforms. She has proven to be proactive, capable of working independently, and able to work in our fast-paced (sometimes crazy) environment, across different timezones and geographies. Would work with Lu again."

George Urdea – Co-founder, CEO at NoblyPOS (acquired by Revolut)

"Lucia has been a pleasure to work with. Finding a designer who can take a project from initial idea all the way to final designs is very difficult, and Lucia does this great. Looking forward to doing more work together. Gracias Lucia!"

Nate Lassiter – Designer, Ballast Lane Applications, LLC

"Lucia's a star! I had the pleasure for working with her for two years at Nobly POS, throughout that time she constantly overdelivered and raised the bar. Her attitude and love of design put her in extremely good stead and I have no doubt she'll go on to do great things."

Hector Hughes – Co-Founder at Unplugged