Lucia Bustamante


Superpowers 🧠

Enterprise design

UX strategy

Product and visual design

Design for AI

UX research

Design thinking



Design management

Design Values πŸͺ„

Design for scale

Process oriented

Designer's intuition

Industries in which I have worked πŸ›

Food and beverage


Real Estate




Medical cosmetology

Education πŸ“˜

Industrial Design | University of Architecture Design and Urbanism

Work Experience πŸ’Ό

Design Manager | Formula.Monks

United States | Sept 2020, Remote – Current

Leading end-to-end design and managing a team of 5 product designers, up-leveling their skills, and unblocking their ability to do their best work to provide a seamless user experience for employees and customers in the product ecosystem. Jumping in and driving work where needed. Supporting Agile Product Discovery, product definition. Mentoring designers, developing careers, reviewing performance, and hiring.

Lead Product Designer |

Sweden | Contractor Oct 2020 – Nov 2023, Remote

Leading UX design for transcription and subtitling multiplatform suite.

Lead UI Designer |

United States | Contractor May – Nov 2020, Remote

Native UI Design for B2C mobile app.

Sr. User Experience Designer | Ballast Lane Applications, LLC

United States | Contractor Jun – Sep 2020, Remote

Collaboration on multiple projects as a mobile UX designer.

Sr. Product Designer | NoblyPOS

United Kingdom | Nov 2017 – Aug 2020

Research, Design, and User Experience for Nobly native apps and Backoffice, responsible for the end-to-end product design process for multiple features. Design for marketing (website, landing pages, campaigns, print) Contribution to the product backlog definition, issue and bug reporting, Product discovery, User testing, Heuristic evaluations.

UX Designer | ISA LTDA

Uruguay | Nov 2014 – Aug 2017

Enterprise product design for document digitization platforms, digital certification and public portals, for Uruguay and abroad, in industries such as government, telecommunications, fintech, and insurance, helping companies meet their business objectives.

Graphic and Digital Designer | Wunderman Thompson

Uruguay | Mar 2011 – Aug 2014

Graphic and video design (After Effects) for promotional material on the pharmaceutical and medical cosmetology industry, in Uruguay and Latin America. Prepress file preparation.

Graphic and Web Designer | Obrien's creatives

Uruguay | Mar 2008 – Mar 2011

Graphic and web design for brands like Nokia, Estrella Galicia, Yogen FrΓΌz, and Mattel.

Community Founder, Volunteer 🫢

Google Women Techmakers, Ambassador

2023 – Current

Mujeres IT, Founder, Director

Courses πŸ“–

Product Management Basics Certification, 2023


Artificial Intelligence

Structuralia, 2023


Product-led Certification, 2022


Crypto & DEFI 101 ecosystem

Defy Education, 2022


How to Design for Augmented and Virtual Reality

Interaction Design Foundation 


Certificate ID

Service Design

Crehana, 2020

Product Management

Crehana, 2020

Cognitive psychology and UX Concreta, 2018

Preparation Course for Practitioner Certification in Agile Approaches

PMA | 2017

Basic Front End development

Hack Academy | 2016

Tools πŸ› 
















Target Process


Mentoring πŸ“


Supporting designers in their career development, portfolio and leadership/ux skills.

2019 – Current


Mentor for early stage startups and entrepreneurs.

2023 – Current

Google WTM Ambassador

2023 – Current

Interaction Design Foundation

Mentor of UX Bootcamp students and Moderator in final presentations.

2022 and 2023



β€” Instagram

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I have the Product-led Certified, and the Product Management Basics certifications, issued by Pendo.

What clients and co-workers say πŸ’¬

"Lu is a great design leader who's passionate about designing products and systems that bring customer delight. I appreciate Lu's desire to always experiment and how quickly she's able to produce well thought designs with limited information. She's a great role model for any new designers joining the team."

Ken Li – Product Lead at TheoremOne

"Lucia added a lot of value during her three years at Nobly – from using insights to proactively come up with product improvements all the way to fine-tuning interface elements across our variety of platforms. She has proven to be proactive, capable of working independently, and able to work in our fast-paced (sometimes crazy) environment, across different timezones and geographies. Would work with Lu again."

George Urdea – Co-founder, CEO at NoblyPOS (acquired by Revolut)

"Lucia has been a pleasure to work with. Finding a designer who can take a project from initial idea all the way to final designs is very difficult, and Lucia does this great. Looking forward to doing more work together. Gracias Lucia!"

Nate Lassiter – Designer, Ballast Lane Applications, LLC

"Lucia's a star! I had the pleasure for working with her for two years at Nobly POS, throughout that time she constantly overdelivered and raised the bar. Her attitude and love of design put her in extremely good stead and I have no doubt she'll go on to do great things."

Hector Hughes – Co-Founder at Unplugged


Find me elsewhere


  • It’s Nice That
  • AIGA
  • Fonts In Use
  • The Dieline



β€” Instagram

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β€” Facebook