Education

Industrial Design | University of Architecture Design and Urbanism

• 2009 / 2012
• 
  
• Technical Degree in Graphic Design | UTU-CETP Uruguay
• 2004 / 2005
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• Bachelor in Computer Processing | UTU Uruguay
• 2001/2003

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Work experience

Design Manager | TheoremOne

US | Sept 2020, Remote – Current

Agile Product Discovery, concept design, end-to-end user flows, interaction design, wireframing, prototyping. Shaping the future of First American, a benchmark in the US real estate industry. Crafting and leading end-to-end design to provide a seamless user experience for employees and customers.

Product & Design Lead | Her-Labs

Uruguay | Sept 2020 - Current

Strategic management of the brand. Design, execution, and supervision of the brand strategy, I collaborate closely with other areas such as marketing, finance, and commercial.

Lead UX Designer | Scriptme.io

Sweden | Contractor Oct 2020 – Jan 2021, Remote

User Experience re-design for desktop and mobile. Remote Usability testing.

Lead UI Designer | Friendmo.com

US | Contractor May – Nov 2020, Remote

UI Design for native B2C mobile app

UX Designer | Ballast Lane Applications, LLC

US | Contractor Jun – Sep 2020, Remote

Mobile App Design. Product discovery, wireframing, user flow, interaction design, prototyping, pixel-perfect UI.

Product Designer | NoblyPOS

UK | Nov 2017 – Aug 2020

Research, Design, and User Experience for Nobly native apps and Backoffice, responsible on the end-to-end product design process for multiple features. Design for marketing (website, landing pages, campaigns, print) Contribution on the product backlog definition, issue and bug reporting, Product discovery, User testing, Heuristic evaluations.

UIUX Designer | ISA LTDA

Uruguay | Nov 2014 – Aug 2017

UIUX Design of multi-device platforms for large organizations, especially in the areas of social collaboration, portals and mobiles, process management, digital certification, B2B and B2G products. Web design. Information architecture. Branding. Video design.

Graphic Designer | Wunderman

Uruguay | Mar 2011 – Aug 2014

Graphic and video design (After Effects) for promotional material on the pharmaceutical and cosmetic industry, in Uruguay and Latin America. Prepress file preparation.

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Volunteering,

Founder

Mujeres IT | Women in tech community

• 2018 – Current
• 
  
• Latin Female Designers | Stories of creative Latin women
• 2018 – Current
• 
  
• Dribbble Montevideo | Dribble Meetup Montevideo chapter
• 2017 – 2022
• 
  

What clients and co-workers are saying

"Lu is a great design leader who's passionate about designing products and systems that bring customer delight. I appreciate Lu's desire to always experiment and how quickly she's able to produce well thought designs with limited information . She's a great role model for any new designers joining the team."

Ken Li – Product Lead at TheoremOne

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"Lucia added a lot of value during her three years at Nobly – from using insights to proactively come up with product improvements all the way to fine-tuning interface elements across our variety of platforms. She has proven to be proactive, capable of working independently, and able to work in our fast-paced (sometimes crazy) environment, across different timezones and geographies. Would work with Lu again."

George Urdea – Co-founder, CEO at NoblyPOS (acquired by Revolut)

✦

"Lucia has been a pleasure to work with. Finding a designer who can take a project from initial idea all the way to final designs is very difficult, and Lucia does this great. Looking forward to doing more work together. Gracias Lucia!"

Nate Lassiter – Designer, Ballast Lane Applications, LLC

✦

"Lucia's a star! I had the pleasure for working with her for two years at Nobly POS, throughout that time she constantly overdelivered and raised the bar. Her attitude and love of design put her in extremely good stead and I have no doubt she'll go on to do great things."

Hector Hughes – Co-Founder at Unplugged