Client: First American
Industry: Real Estate
Project Date: 2020 – Current
Design team size: 6
Role: Product Designer, Design lead, Design manager
Who is First American?
First American is a leading provider of title insurance and settlement services to the real estate and mortgage industries. National Commercial Services (NCS) is a division of First American, offering expert handling of the simplest and most complex commercial real estate transactions, through a network of offices located across the country. First American is TheoremOne's second largest client, and Clarity First is the platform we are currently designing for them.
New features and an improved UX are proposed.
Clarity First would still depending on FAST
Why is now a good time to optimize the platform?
We have the challenge that users are captive, they are people used to a bad experience, so the feedback is sometimes contradictory or ambiguous. Many times we have to appeal to our intuition, and never lose sight of the business objectives.