— PROJECT NAME
Nobly Back office
Nobly’s cloud-based backoffice suite produces reports as beautiful as they are powerful. The Backoffice generates 32 different reports. See what’s selling and what you’ve got in stock in real-time, or dive deep into your sales with end-of-day analytics.
The old Backoffice was not usable, it was scarce in reports, and complex high-frequency tasks were not intuitive enough. This was being a problem for the company since the Backoffice is the tool that customers have to manage and monitor their business. The improvement of the tool was crucial to increase the level of satisfaction and credibility with our product.
Increase engagement by building new reports and redesign the existing reports improving the user experience and adding more data visualization. Improve the overall experience by designing more easy to use flows.
•What was done
Reports and flows were carefully redesigned with a focus on complex reports and inventory screens. New charts and visuals were included to introduce the user to the data little by little using progressive disclossure.
The user interface changed to a more clean look and feel in wich the main focus is the data. In this new stage, a Design System was created to facilitate the handoff with developers and maintain consistency.
First metric to measure success
Quick understanding on how to use new reports
Perform complex tasks fast and easily
All clients migrated to the new BO
More user retention and engagement
Increased product reliability
New customers onboarded
Interviews with owners were conducted to understand their pain points and business needs, through finding out how they used the back office on a daily basis.
We found that the stock functionality was not useful enough and was not easy to use, so they ended up using another method for stock control, like other products or even spreadsheets. 👎
They needed reports that did not exist in the system and expressed the desire to be able to scan the information more quickly. 👎
New Stock Capability 👇
Before and After
Reports Redesign 👇
Brand new backoffice Design System 👇
the platform was lacking of a library of defined components
Nobly Go, the mobile version of the Backoffice 👇
•Add new products
•View reports and filter
•All clients migrated to the new BO
•More user retention and engagement
•Increased product reliability
•New customers onboarded