Product Design Director and Founder. Currently working in the startup landscape developing voice AI and fintech products.
✺✦Hola✺✦
I’m Lucia Bustamante, and I thrive on leading diverse, remote design teams to deliver exceptional digital experiences. My expertise lies in design strategy, UX, and fostering strong collaboration across product and engineering, on a global scale.
With over 10 years of experience working for early-stage startups and tech companies, I bring a strategic vision to life.
I’m currently working in the startup landscape developing voice AI and fintech products. But in a parallel universe? empowering a thriving community of over 1,600 women in tech.
Work Experience
Sr. Product Designer
AirTM (2025)
thinkrr.ai (2024-Current)
Design Manager
Formula.Monks (2020 – 2024)
Founder, Director
Mujeres IT (2018 – Current)
Lead Product Designer
Scriptme.io
(2020 – 2023)
Sr. Product Designer
Nobly POS (acquired by Revolut) (2017 – 2020)
UX Designer
ISA LTDA (2014 – 2017)
Graphic & Digital Designer
Wunderman Thompson (2011 – 2014)
Graphic & Web Designer
Obrien's creatives (2008 – 2011)
Interviews
Interview podcast "La Represa"
Women in tech: overcoming imposter syndrome
How Lucia Bustamante is giving a voice to women in tech
Speaking
"Building a personal brand in technology"
"Building a personal brand in technology"
"Leadership: lessons learned"
"From designer to leader"
"Dark Patterns and Human Design Patterns"
Contact
email@domain.com
000-000-000
My work as a Product Designer and Leader
AIRTM
SR. DESIGNER
Airtm is a digital dollar wallet that allows you to receive, send, convert, and withdraw money in USD from anywhere in the world. Ideal for freelancers, entrepreneurs, creators, and remote workers who need to get paid in dollars without relying on local banks.
Mission: To provide a global digital wallet in US dollars (USDC) that allows people to receive, send, convert and withdraw their money quickly, securely and affordably, giving them financial freedom and the ability to manage their international income without the barriers of local banks and devalued economies.
2025
MUJERES IT
FOUNDER, DIRECTOR
Community of +1600 women in tech. The community provides support to women in their IT journey, mentorship, education, and open spaces for networking.
Mission: Contribute to bridging the gender gap in IT by serving as a bridge for women who want to enter the industry and empowering those who are part of it.
2018 – current
Thinkrr.ai app
DIRECTOR OF PRODUCT AND PRODUCT DESIGN
Advanced AI-driven voice assistant designed to streamline client interactions and improve business efficiency.
- Challenge: make complex AI technology easy to use, transforming it into simple workflows.
2024 – current
SCRIPT.ME
LEAD UX DESIGNER
Multiplatform software to transcribe audio and video, and subtitle in multiple languages.
Vision: to be the fastest and easiest-to-use translation software on the market.
2010 – 2023
CLARITY FIRST, First American
DESIGN MANAGER
ClarityFirst is the first end-to-end digital solution for commercial real estate transactions.
Challenge: Bridge the gap between employees and customers with a single application to manage the entire deal lifecycle.
2020 – 2023
NOBLY ORDERING APP, NoblyPOS
LEAD PRODUCT DESIGNER
The delivery app brings together independent UK restaurants, and it was launched on the Apple Store and Google Play.
Challenge: Retaining our customers during the COVID pandemic, allowing them to continue operating their businesses.
2017 – 2020
FRIENDMO
LEAD UI DESIGNER
The app helps you make the habit of building meaningful friendships easy and fun.
Mission: To contribute to a world with more creative, lasting and caring relationships.
2020
NOBLY BACKOFFICE, NoblyPOS
SR. PRODUCT DESIGNER
See what’s selling and what you’ve got in stock in real-time, or dive deep into your sales with end-of-day analytics.
Challenge: Increase retention by designing more intuitive inventory and reporting features.
2017 – 2020
NOBLY POS FOR IPAD, NoblyPOS
SR. PRODUCT DESIGNER
The Nobly suite includes Intelligent POS system reporting, table service, ingredient tracking, offline mode, loyalty, and integrations.
Mission: To be the most powerful and intuitive e-pos system on the market.
2020
“Lucia is the best type of Design partner a Product Manager can ask for! She is easy to collaborate with, anticipates needs, pushes back on requests just enough, and consistently delivers high-quality work both as an individual contributor and as a manager.”
Jon Price, Product Manager
“Lucía is a strong, talented, human being and designer. She is someone I could trust was proactively doing what was best for her team and the business. Lucía is 100% in the upper tier of people I’ve hired, managed, and worked with."
- Royce Fullerton, Founder & CTO @ Parse Labs
“Lucia added a lot of value during her three years at Nobly – from using insights to proactively come up with product improvements all the way to fine-tuning interface elements across our variety of platforms.”
- George Urdea, Co-Founder @Nobly
Contact
email@domain.com
000-000-000